Home Services Marketing in the Modern Era

Your website sucks, and you know it. Appearance matters and you’re falling short. While it’s tempting to build a quick site on Wix, it’s better, in the long run, to own your website and create a truly customized digital experience tailored to your business.

Your online prospects should be able to find and contact you easily. But that’s just the start. How are you managing leads? Using a tool like HubSpot that integrates seamlessly with your website, paired with an expert dev team, helps ensure your internal sales and customer service practices are aligned.

Is your business seasonally dependent? HVAC companies often see a spike in the summer, but slow down come wintertime. It’s hard to ensure consistent or repeat business when your product or service isn’t regularly required. This makes it critical to create and maintain a steady influx of business.

It’s hard to generate high-quality leads in the home services industry. If you’re still relying on word-of-mouth referrals, you won’t be able to compete. A good agency partner will help you create a balanced marketing strategy using both traditional and advanced digital methods.

Supporting your local community can go a long way toward building bridges with new customers. In the home services industry, your clients are often your neighbors. Find a cause with a personal connection that impacts your community and invest in ongoing support.

To be successful in the home services industry, you need to rank high in search engine results for your specific geographical area. This can be a challenge without the right expertise. You need to create content that shows off your skills and generates valuable traffic likely to convert.

You should spend money on platforms and campaigns that will actually generate a return on your investment – especially when you’re working with a limited budget. It’s critical to effectively measure the effects of your marketing efforts to understand what’s working and what isn’t.

Your business depends on local SEO and positive reviews. Building trust with new clients is hard because people are cautious about who they invite into their homes. You should be leveraging tools like Google My Business, handling complaints quickly, and providing excellent customer service.