Master-Planned Community Marketing

Overlap turns bricks into clicks, and clicks into sales, with innovative digital marketing efforts.

With 97% of prospects starting their home search online and 51% ultimately finding their home through an online search, we know the digital experience is the top priority in any strategy for master-planned communities and home builders. Unsteady and volatile market conditions have caused buyer behavior to change on a dime, making it difficult to know what the right message is to communicate to potential buyers and how, when and where to communicate that message. Additionally, knowing the amount of budget to invest in which channels is extremely important.

Over the past 10 years, we’ve had the pleasure of working with some of the top master-planned community developers and home builders in the nation. During this time, we’ve seen everything the market can throw at our clients and have helped weather ups and downs along the way.

Key Marketing Strategies

This is just a taste of what communities and builders should be doing to move the needle. Working with an experienced digital marketing team ensures you can make the most effective use of these tactics and strategies.

Match the digital and on-site experience

There can be a stark contrast between a community’s website and the on-site experience. It’s important to convey your vision, but you also need to set realistic expectations for visitors. Websites can also drastically underserve the community by not demonstrating all it has to offer.

Move What Matters

A marketing strategy without a solid reporting structure and the ability to monitor KPIs will prove ineffective & pointless. We work hand-in-hand with our clients to make sure we are constantly monitoring and improving upon the KPIs that matter:

Homes Sold
On-site Visits
Website Traffic & Engagement
Online Leads Generated
Organic Search Rankings & Visibility
Customer Experience Scores/Reputation Scores

Who We Serve

Master-planned Communities
Multi-family Developers
Mixed-use Developers
Home Builders
Active Adult
Hospitality: Hotel & Resort Residences Development

Services Offered

Brand Strategy
Overall Marketing Strategy & Competitive Positioning
Website Design & Development
Quality Assurance
Conversion Rate Optimization & Testing
Event Strategy
Search Engine Optimization
Email Strategy & Development
Content Strategy
Marketing Automation
Web & Mobile Applications
Paid Search
Social Media
Tool Integrations: Mapbox, Infusionsoft, Podium, Schedule Once, CallRail
Performance Reporting & Data Analytics

Clients & Partners

Client Testimonial:

“Overlap may claim to be digital navigators, but in my book they are pioneers. Overlap is constantly adapting and pioneering the way our brand interacts with prospects online & in real-time. They have been a true partner and I am privileged to continuously learn from their expertise.”