Recap:
Streamlining Operations: Overlap’s Strategic Transformation for Twin Cities Habitat for Humanity
Twin Cities Habitat for Humanity has long been a cornerstone of community development, providing families with the tools and resources to build and improve it’s homes. Despite it’s impactful mission, they faced significant digital and operational challenges that hindered it’s ability to connect with the community effectively. Overlap stepped in to revamp its marketing strategy, assess the use of technology, and streamline internal processes.
Skills:
- Research & Discovery
- Audits & Benchmarking
- Strategy Development
- Strategic Planning
The Challenge:
Improving Workflow and Team Coordination at Twin Cities Habitat for Humanity
Twin Cities Habitat for Humanity faced multiple internal and digital challenges that hindered its operational efficiency and effectiveness. Legacy systems and processes, established by former personnel, resulted in inefficiencies and underutilization of software solutions. The organization also struggled with siloed teams and multiple stakeholders, which complicated decision-making and strategy implementation. Underneath it all, there was a lack of clarity regarding the effectiveness of existing strategies, coupled with a confusing user experience on it’s website. In the end, the capacity to execute comprehensive marketing strategies was limited by the size of it’s small internal marketing team.
The Solution:
Strategic Overhaul for Enhanced Organizational Efficiency
In response to the challenges identified, we conducted a deep-dive assessment to streamline Twin Cities Habitat for Humanity’s operations. We organized discovery calls across all team departments to fully grasp the organizational structure and pinpoint existing challenges. A thorough audit of all marketing strategies was performed to identify inefficiencies and areas for improvement. Additionally, the handoffs between the intake team and lending team were closely examined to identify and address gaps and challenges within these critical departments, ensuring a more cohesive and effective operational flow.
The Solution:
Strategic Realignment:
Identified six core initiatives critical to revamping Twin Cities Habitat for Humanity’s marketing strategy.
Marketing Strategy Playbook:
Developed a detailed marketing strategy playbook tailored to guide the organization toward achieving its redefined goals, ensuring a sustainable impact on the communities it serves.